TBWA\NZ,

Associated creatives

$TBWA\NZ$

TBWA\NZAgency / Creative

EardrumMusic / Sound

Sonar MusicMusic / Sound

OMDMedia

Description

An animated watercolor visual created by creative agency TBWA\NZ for the 2degrees Brahm's Lullaby campaign. The vertical frame features a blue painted wooden rocking chair gently rocking against a soft white and watercolor wash background, carrying a vibrating smartphone on its seat. Stylized hand-painted typography in light blue reads 'nigh nigh device' above the chair, complemented by the 2degrees Phone Lullabies brand mark in the lower corner.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Animation, Watercolour

Industries

Telecommunications

Color

Cobalt (60%)

Sky Blue (20%)

Off-White (20%)

Background

Illustrated Frame

Context

Advertising Campaign