BrandNike x Jacquemus
Project2024 Ad Campaign

Nike x Jacquemus 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A studio shot depicts a gray indoor stationary bike with a pink leather purse draped over its frame. The bike has a black seat, gray metal frame, and a silver flywheel. The small pink purse, identified as a Jacquemus bag, is draped around the seat post. The backdrop is a plain white, emphasizing the juxtaposition of the fitness equipment with the fashion accessory. The studio lighting is soft and diffused, highlighting the textures of the leather purse and the metal frame of the bike. The composition focuses on the object arrangement rather than a fitness context.


