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  • ·2017 IKEA Catalogue Promotional Flat Lay by Alex Reznick
Top-down view of a 2017 IKEA catalogue surrounded by coffee, pancakes, glasses, a pen, and colourful sticky notes on a wooden table.

Alex Reznick, Retoucher, Sydney

Associated creatives

Alex Reznick
Alex ReznickRetoucher

Tags

ikea cataloguecataloguebreakfast platepancakes with berriespancakescoffee cuplatte artcoffeeeyeglassessticky notespennapkin

Description

This top-down flat lay image features the 2017 IKEA catalogue placed centrally on a light wooden tabletop. The catalogue is surrounded by an arrangement of everyday breakfast items and office supplies, including a plate of pancakes topped with fresh berries, a white coffee mug with latte art, tortoiseshell eyeglasses, a pen, and a striped cloth napkin. Numerous colourful sticky notes with handwritten text are attached to the edges of the catalogue and scattered around the surface. The scene is shot from a direct overhead perspective under bright natural light, creating a clean and organized composition. Retouched by Alex Reznick, the image presents a warm and inviting lifestyle aesthetic.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

E-commerce Platforms

Color

Pure White (50%)
Camel (30%)
Crimson (20%)

Background

Wood Texture

Context

Out of Home (OOH)