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  • ·13 09 SR As Seen on TV Banana Dress Fall 2025 Campaign
Brand13 09 SR
Project"As Seen on TV" Fall 2025 Ad Campaign
A woman with a bob haircut wearing a dress made entirely of bananas stands in the middle of a New York City street with yellow taxis.

RickDick, Director,

Associated creatives

Serge Ruffieux
Serge Ruffieux13 09 SR Creative Director
RickDick
RickDickDirector

Tags

woman wearing banana dress

Description

A woman with a short bob hairstyle and dark sunglasses walks confidently down the center of a bustling city street. She is wearing an unconventional, full-body garment composed entirely of fresh yellow bananas. Surrounding her are several classic yellow taxicabs in a dense urban environment. The image is presented with the graphical overlay of a television news broadcast, including a red and blue 'Breaking News' ticker at the bottom. The visual texture mimics a broadcast signal with horizontal scan lines.

Style

Commercial, Surreal

Techniques

VHS / lo-fi, VFX / visual effects

Industries

Luxury Fashion Houses