Logo
  • Home
  • ·Media
  • ·13 09 SR As Seen on TV Banana Dress Fall 2025 Campaign
Brand13 09 SR
Project"As Seen on TV" Fall 2025 Ad Campaign
A woman with a bob haircut wearing a dress made entirely of bananas stands in the middle of a New York City street with yellow taxis.

Serge Ruffieux, 13 09 SR Creative Director,

Associated creatives

Serge Ruffieux
Serge Ruffieux13 09 SR Creative Director
RickDick
RickDickDirector

Tags

woman wearing banana dress

Description

A woman with a short bob hairstyle and dark sunglasses walks confidently down the center of a bustling city street. She is wearing an unconventional, full-body garment composed entirely of fresh yellow bananas. Surrounding her are several classic yellow taxicabs in a dense urban environment. The image is presented with the graphical overlay of a television news broadcast, including a red and blue 'Breaking News' ticker at the bottom. The visual texture mimics a broadcast signal with horizontal scan lines.

Style

Commercial, Surreal

Techniques

VHS / lo-fi, VFX / visual effects

Industries

Luxury Fashion Houses