Description

This striking commercial image from the As Seen on TV Fall 2025 ad campaign by 13 09 SR features a surreal composition. An arm extends outward from the illuminated screen of a vintage television set, holding up a black ankle boot adorned with multiple metallic buckle straps. The scene is cast in deep crimson lighting, creating a high-contrast and moody atmosphere with a glowing blue light emanating from the television tube. Creative direction is led by Serge Ruffieux with direction by RickDick.