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11 Dollar Bill, Animation,

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The shot features Dave Schiff in overalls, speaking about how advertising agencies help create impact for a brand. The shot composition is a medium shot. Visible behind Schiff is the front of a blue demolition derby car with white accents. Text on the car includes 'Standard Practice' and 'Clayton' and a large '02'. The background is an outdoor stadium filled with a crowd, slightly blurred due to depth of field. Next, two men apply sponsor logo stickers to a demolition derby car. The sticker sponsors include 'Brother Just', 'E470', 'Panduit', and 'Ardour Energy'. The car is prepared and later presented to the crowd along with three women wearing rodeo queen sashes, before an event at a stadium.