Kim Gehrig: What We Can Learn From This Director's Rise to Success

With an impressive portfolio of tv shows, documentaries, commercials, music videos, and more– it seems like Kim Gehrig has done it all.

Apart from her extensive list of projects, this critically-acclaimed director has a DGA for Outstanding Directorial Achievement and an Emmy Award (remember this heartwarming Apple commercial) to boot. 

However, the real charm of Kim Gehrig goes beyond the buzz of her projects and the name she built for herself but moreso lies in all the ways she hustled into becoming an outstanding young female director today.

Gehrig’s strategic creative move from Sydney to London

Gehrig moved from Sydney to London to pursue her artistic inclinations and studied Graphic Design at Central Saint Martins. With her visual prowess and knack for storytelling, she joined renowned London advertising agency Mother, where she spent 8 years as an Art Director. This pivotal experience provided her with invaluable insights into the advertising world, laying the foundation for her transition into directing. Since then, Gehrig has directed bold and impactful commercials for renowned brands such as Nike, IKEA, GAP, and Amnesty International.

Visual storytelling that empowers women

One of Gehrig's notable traits as a director is her ability to empower women through her work, often infused with humor and wit. Her commercials resonate with audiences by tackling relevant social issues and celebrating diversity and inclusion. Gehrig's unique storytelling approach captivates viewers and sparks conversations, making her commercials not only entertaining but also thought-provoking.

Gehrig's impact extends beyond commercials, with her work in music videos garnering acclaim for its creativity and visual storytelling. Her collaborations with artists such as Chaka Khan and Charli XCX showcase her versatility and ability to bring music to life through captivating visuals.

Working with Gehrig is discovering creativity with no bounds

Collaborators and clients alike praise Kim Gehrig's visionary approach and collaborative spirit. Gehrig is renowned for her ability to breathe life into concepts, infusing each project with authenticity and emotional resonance. Folks at Young Director Award say "We love Kim Gehrig's work because we never know what to expect. From hard-hitting charity spots to cheeky recession-tinged singalongs, her creativity knows no bounds."

Her unique blend of honesty and wit resonates with audiences, captivating them and leaving a lasting impression. Gehrig's dedication to her craft and her unwavering commitment to excellence make her a sought-after collaborator and an inspiring force in the industry. "Kim Gehrig, who, like me, started on the agency side and then transitioned to directing, is a huge inspiration of mine. Her work always brings joy and energy to the screen,” says former Art Director turned Cinematographer, Angie Bird.

Invaluable lessons on authenticity, collaboration, and pushing boundaries from Gehrig’s career

Gehrig's success stems from her steadfast commitment to authenticity. By staying true to her vision and values, she has carved out a distinct niche in the industry. Gehrig's work serves as a testament to the power of authenticity in storytelling, resonating with audiences on a deeper level. 

Her penchance for pushing boundaries and challenging conventions sets her apart as a visionary director and those aspiring to become one can learn from her willingness to explore new territories and experiment with unconventional storytelling techniques. Gehrig's fearlessness in pushing the envelope inspires creatives to break free from the confines of traditional storytelling and embrace bold, innovative approaches.

More importantly, collaboration lies at the heart of Gehrig's creative process. By fostering a collaborative environment and valuing diverse perspectives, she elevates the quality of her work and fosters meaningful connections. Gehrig's ability to bring together talents from various disciplines enriches her projects and enhances their impact.

A career that’s bound to leave a mark

Kim Gehrig's impact on the advertising industry transcends boundaries, leaving an indelible mark on audiences worldwide. Through her groundbreaking work, Gehrig has redefined the art of storytelling, inspiring creatives to embrace boldness, authenticity, and innovation. Her legacy serves as a beacon of creativity, guiding future generations of directors to push the boundaries of imagination and continue reshaping the landscape of commercial advertising.

Kim Gehrig's journey from art director to acclaimed director exemplifies the power of passion, perseverance, and creative vision. As she continues to captivate audiences with her unparalleled storytelling prowess, Gehrig's influence on the industry remains profound, paving the way for a new era of creative expression and innovation.