How to Find Content Creators for Your Next Content Campaign

Finding the perfect content creator for your brand or marketing campaign in today's digital landscape can be quite the challenge. With the plethora of creators spanning various platforms, each with their unique niches, social media reach, and pricing structures, navigating the selection process can feel overwhelming. 

While deep diving into different platforms and communities could be a good first step, relying on manual research alone can be time consuming. However, fret not, as there are numerous strategies you can use to streamline your search and identify the ideal match for your marketing needs. One of the best ways to reach out to Creators is through Content Creator Agencies like ByThem and Max Connectors, which offer bespoke white glove services that will help you reach amicable collaborations with the creators they represent.

Curious about the other ways you can find a good content creator? Below are three methods you can use depending on your campaign aims.

Scour through Content Creator platforms

More and more content creator platforms have popped up in recent years due to the uptick of needing influencers, paid partnerships, and brand collaborations to ensure the success of a marketing initiative. These content creator platforms serve as marketplaces where brands can search for creators in different niches and platforms, as well as view their sample content, following, engagement rate, and asking fees.  

Some examples are Tiktok Creator Marketplace and Instagram Creator Marketplace, which are tools dedicated to their respective social media platforms, making them easy options if you want to focus on a certain social platform. In these marketplaces, you’ll also be able to filter the search results according to your industry, audience, and budget, making the selection process a whole lot easier.

Leverage UGC by using a service provider

Ali Whittle, Content Creator

On the other hand, if you want a campaign with more authentic traction, leveraging User Generated Content could be the way to go. Since you’re not limiting yourself with well-known influencers reviewing your products, allowing general users to give honest opinions will build genuine trust and a more authentic connection with your audience. 

Luckily, more UGC platforms are now available online and are meant to help you generate a UGC campaign quicker. These websites are great tools to generate content related to your brand or product, and allows you to focus on single or several marketing channels depending on where you want to drive awareness and conversions.

Several platforms like Trend and Grin allow you to set up the parameters of your campaign. These platforms will take the collection and organization of authentic content created by consumers out of your hand according to your needs, building trust, engagement, and authenticity among your audience.

Find an Australian Content Creator at Visie

Since more and more content creators are available today, finding the right personalities in Australia alone can be a challenge. Here at Visie, you can browse through our extensive Creative Directory filled with the best Content Creators in the country. Easily get to know creators by clicking on their profiles to see their sample works, bio, specialisms and social media pages.

Another way to find content creators that are aligned with your brand is by searching through Visie’s Content Creator Agencies directory, which comes in handy if you’re looking to get in touch with different creators all in one go. 

Curious to see how Visie can help you find the right creator for your next marketing campaign? Sign up for an account here. You’ll also gain access to the rest of our comprehensive directory of creatives, and have Visie as your one stop shop for all your production needs.