Here are Some Gen Z Top Content Creators Worth a Follow

Genevieve Sagcal 3 minutes read 30 Aug, 2024

It’s no secret that Gen Zs are the driving force behind social media, with their ability to create and drive new trends, coin the most infectious slangs, and advocate for their passions through their unabashed creative content. Their knowledge of social media is instinctive, since they’re the first generation who grew up using some of the most used social platforms today.

This only makes it natural for brands to try and decode what types of content, messages, and most especially creators would resonate well with the Gen Z audience. So if you’re looking to get more acquainted with this demographic or perhaps even searching for a creator to partner with, check out these top Gen Z content creators worth a follow on Instagram.

Ashleigh Menin is a confident, positive and bubbly beauty and lifestyle influencer. Her down-to-earth approach to life is evident throughout the content she shares with her followers across social media. An Aussie beach girl at heart with a strong sense of street style, Ashleigh loves to travel to exotic destinations and expresses herself through fashion, beauty and lifestyle imagery.

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Writer, editor, podcaster, content creator, speaker, emcee… is there anything Maggie Zhou can’t do? The Melbourne-born, self-confessed multi-hyphenate has spent the last few years honing her craft as a journalist, leading her to be published in a slew of publications including the likes of The Guardian, Refinery29, ELLE, MTV and Marie Claire.

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Kate Robinson, is loved for her eclectic mix of lifestyle, fashion and beauty content on Instagram. She may be the sister of one of the most sought-after influencers, Sammy Robinson, but she has started to forge her own path and brand. From beautiful nature and sunny beach backdrops to delicious food-grams, Kate’s images give us a closer look into her spirited life.

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With a passion for all things beauty, fashion and lifestyle, Sydney-based influencer Costeen Hatzi has an eye for aesthetic and engaging content. Graduating from a Bachelor of Psychological Science, Costeen is more than just a beautiful Instagram feed! Sharing a glimpse into her glamorous lifestyle with her followers, Costeen is always on the move and travelling the world with her partner Nick Kyrgios.

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Dancer, model and digital content creator, Lola Thompson has carved her own niche in the social media sphere making her a talent to watch. With a street style that is both edgy and chic, Lola oozes coolness on her Instagram and TikTok channels. Her content is fierce, and she has the moves to match. Her grid is filled with a mix of fashion content and her talented work as a professional dancer.

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