The Best Social Media Scheduling Tools For Creatives

What are social media scheduling tools?

A social media scheduling tool is a software or tool which helps you plan and schedule your posts across different social media accounts and platforms. 

Since social media platforms never go to sleep, these tools allow you to schedule posts in advance so you and your team can focus on other tasks while maintaining a consistent online presence.

How can these tools help you as a creative

Social media tools can be a lifesaver for creatives, it's like having a personal assistant that takes care of posting your content while you focus on your next big project or getting a new client. 

These tools let you schedule your posts in advance, so you can plan out your social media strategy and still have time for brainstorming, designing, or creating content.

Best social media scheduling tools for creatives in film, photo and video.

As a professional in film, photo and video, you need tools that can handle high inflow of creative content and provide solid analytics to track engagement and performance. Our recommendation is Later and here is why.

Later (Ideal for Photographers, Videographers, Cinematographers):

• Track Audience Engagement: While likes and comments are a basic form of engagement, Later provides insights beyond vanity metrics. You can see how many people save your posts, which indicates they find your content valuable enough to revisit later. This is particularly insightful for photographers and videographers, as saving a post often signifies potential interest in their work.
• Analyse Reach and Impressions: Later tracks how many unique accounts see your content, compared to the number of times your post is displayed (impressions). This helps photographers and videographers understand how far their work reaches and how effective their social media strategy is at getting their visuals in front of the right audience.
  
• Identify Top-Performing Content: Later allows you to analyse which of your photos and videos resonate most with your audience. Do nature landscapes get more engagement than portraits? Are time-lapse videos a hit? This data helps photographers and videographers tailor future content to what their audience enjoys, leading to a more engaged following.
  

Why Later is perfect for photo, film and video professionals: As a creatives in film, photo and video, Later empowers you to go beyond likes and comments. You can gain valuable insights into how your audience interacts with your work, what resonates most, and how far your reach extends. This data is key to establishing yourself as a photographer or videographer who consistently delivers captivating content.

Pricing: Starts at $25/month with a 14-day free trial.

Best social media scheduling tools for creatives in creative leadership

As a creative leader you need tools that offer strategic planning capabilities and facilitate collaboration among team members. This is why we recommend Hootsuite since it helps you acquire and retain clients, build brand awareness, and recruit and maintain top talent.

Hootsuite (Ideal for Directors, Producers, Brand Marketers):

• Brand Monitoring and Industry Buzz: Hootsuite goes beyond basic engagement metrics to track brand mentions and industry conversations. This is crucial for directors and creative agencies, as it allows them to measure brand awareness and gauge audience sentiment towards their projects.
• Track Trailer Performance: Analyse the performance of trailers and teasers across social media platforms. Hootsuite provides insights into reach, engagement, and audience demographics. This data helps directors and production companies understand how effectively their trailers are generating buzz and attracting viewers.
  
• Conversion Tracking: You can connect Hootsuite with website analytics to track how social media efforts translate into website traffic or project inquiries. This is a valuable metric for directors and brand marketers, as it demonstrates the direct impact of social media on generating leads and potential clients.
  

Why Hootsuite is perfect for creative leaders and strategists: Hootsuite helps you as a directors, producers, or brand marketers measure the effectiveness of your social media strategy beyond likes and comments. You can gain valuable insights into brand awareness, industry buzz, trailer performance, and lead generation – all within a single platform.

Pricing: Starts at $99/month with a free plan available, offering limited functionality suitable for personal use or small teams​

Best social media scheduling tools for creatives in designing and styling

As a stylists or designers you would require tools that help you visually plan your posts and showcase your creative expertise. This is why our recommendation is Planoly since it helps streamline your workflow and lets your creative vision shine.

Planoly (Ideal for Designers & Stylists):

• Curated Instagram Aesthetic: With Planoly's drag-and-drop calendar, you can plan your Instagram feed in advance, ensuring your posts flow together seamlessly. This could involve using a consistent colour palette, alternating close-up photos of outfits with wider lifestyle shots, or featuring user-generated content that aligns with your style. By creating a visually cohesive aesthetic, your profile becomes instantly recognisable and leaves a lasting impression on potential clients browsing Instagram for stylists.
• Hashtag Research and Management: Hashtags are crucial for discovery on Instagram. Planoly helps stylists find relevant hashtags related to their niche, such as #menswearfashion or #vintagestyling. You can then save and manage these hashtags for easy access, ensuring your posts get seen by the right audience. For example, an interior stylist might use a mix of general home decor hashtags (#interiordesign) and more specific ones related to their style (#midcenturymodern).
  
• Competitor Analysis: Staying ahead of trends is vital for stylists. Planoly allows you to track what your competitors are posting on Instagram and how their content performs. By analysing their most successful posts, you can identify popular styles, colour palettes, or content formats that resonate with your target audience. This can inspire you to create fresh content while maintaining a distinct voice for your own brand.

Why Planoly is perfect for designers and stylists: Planoly is your secret weapon for crafting a stunning Instagram aesthetic. Imagine a flawlessly curated feed that reflects your signature style, whether it's bold and modern fashion or vintage-inspired interiors. Planoly empowers you to transform your Instagram into a captivating portfolio that showcases your design expertise and attracts dream clients who adore your style.

Pricing: Starts at $16/month with a 7-day free trial available

Best social media scheduling tools for creatives in beauty and cosmetic arts

As a beauty professional you would need tools that allow you to schedule beautiful, eye-catching content and connect with your audience on a deeper level. Our recommendation is Buffer it's your one-stop shop for social media success in the beauty industry

Buffer (Ideal for Hair Stylists & Makeup Artists):

• Simple and Consistent Posting: Hair stylists and makeup artists rely on showcasing their work regularly to build a clientele. Buffer simplifies scheduling posts across platforms like Instagram and Facebook, ensuring a consistent social media presence. This keeps your audience engaged and coming back for more.
• Visual Content Creation: Creating captivating visuals is essential for hairstylists and makeup artists. Buffer integrates with design tools like Canva. This allows you to easily create stunning social media posts featuring client transformations, before-and-after shots, or beautiful hairstyle inspiration, even if you don't have design experience.
  
• Community Management: Building strong relationships with clients is key to success in the beauty industry. Buffer provides tools to manage comments and messages, answer questions about your services, and foster a loyal following. This can involve responding to compliments, offering advice, or running contests to engage your audience.
  

Why Buffer is perfect for hair stylists & makeup artists: Buffer helps you create gorgeous visuals for your feed and connect with your clients on a deeper level. It's like your social media bestie, helping you build a thriving online presence that keeps clients raving about your skills.

Pricing: Starts at $6/month for each channel with a free plan available. 

Best social media scheduling tools for content creators

As a content creator you would need tools that grow your audience, create engaging content, and track your success effortlessly. This is why we recommend Pallyy. This powerful platform empowers you to transform your social media presence into a strategic tool for growth.

Pallyy (Ideal for Content Creators):

• Centralised Social Media Management: Imagine managing your Instagram, Facebook, and Twitter accounts all from one place. Pallyy eliminates the need to switch between apps, saving you time and streamlining your workflow. This is especially helpful for content creators who actively engage across multiple platforms.
• Visual Planning Grid: The visual planning grid acts like a preview window for your Instagram feed. Drag and drop your scheduled posts to see how they'll look together before they go live. This ensures a cohesive aesthetic that showcases your work in the best light and attracts new followers.
  
• Best Time to Post Recommendations: Pallyy analyses your audience engagement data and suggests the best times to post for maximum reach and engagement. This ensures your content is seen by the right people at the right time, leading to more views, likes, and comments.
  

Why Pallyy is perfect for content creators:  Pallyy is your one-stop shop for effortless social media management. With its budget-friendly plans, user-friendly interface, and multi-platform scheduling, Pallyy allows you to manage everything from a single platform. As a content creator, you can plan your visual masterpiece on Instagram using the preview grid, ensuring your feed looks cohesive and visually appealing. 

Pricing: Starts at $18/month, per social set, with a free plan available.