BrandCanadian Tire
ProjectUnder Wraps
Publicis Canada, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This is a commercial for Canadian Tire promoting their holiday sales. The commercial states that rules are made to be broken, focusing on the temptation of the holiday season, with scenes of a young boy jumping on a bed with floral wallpaper. A second child is depicted outdoors creating a trip wire trap. A cartoon illustration displays two stylized children with potential Christmas gifts. There is also an animated scene of a pink cat approaching a slice of cake. The Canadian Tire logo is displayed on a purple background at the end.