BrandCapcom
Nomadic, Agency / Creative,
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Associated creatives
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Description
This marketing video for Resident Evil Village opens with a black ink blot spreading across a white background, transitioning to a shot of a dark, gothic castle with multiple spires and towers under a cloudy sky. Inside a dimly lit, ornate room reveals a high ceiling with a balcony. Other scenes show an interior filled with barrels and a person playing the video game. Cosplayers dressed as Resident Evil characters, including zombies and armored soldiers, are shown at an outdoor event. The video emphasizes Capcom's task of generating excitement among core fans for the game's launch, historically through in-person events.